AMBITIOUS ROAD TRIP PREPS DEALERS
FOR “MOST AMBITIOUS” KIA
When Kia’s much-anticipated new entry into the luxury automobile market, the K900, hits show room floors soon, Kia dealers and sales people will be ready, thanks to a coast-to-coast-to-coast road trip by Select 1 Group.
The 41-day Kia Training Tour saw three of S1G’s top specialty vehicle transport drivers bring the exciting new cars to hotel ball rooms in the West, New England, Middle Atlantic, Florida and Detroit. At each location, Kia’s top dealers and sales people learned the intricacies of a car that Motor Trend has dubbed “the most ambitious Kia ever”. Its sleek lines and luxurious interior features make the sister vehicle to Hyundai’s Equus a formidable contender in the under-$100,000 luxury car market. At an MSRP of just over $60,000 USD, dealers are excited about rolling out the K900 in their markets.
The K900 is receiving significant early press. Car And Driver called the 400-horsepower V-8—powered beauty “a muscular four-door stuffed with leather, wood and electronic amusements”. Those kinds of reviews have already created demand for the K900 nationwide, which is why Kia launched the Training Tour and chose S1G to transport the cars from California to New York to Florida and many points in between.